Considering the requirements and artistic vision of the fashion director Michalis Pantos, we embraced the task of conceptualising, designing and constructing the stage installation for Bridal's wedding fashion show at Zappeion.
We found our engagement with this project particularly interesting. Despite our personal convictions, which diverge from traditional notions of marriage, we wholeheartedly endeavoured to harmonise our design proposal with the client's aspirations, while simultaneously imbuing it with a contemplative message that respects diverse beliefs, without seeking to provoke or offend.
The installation consists of three pillars, 2.90m to 3.40m, that simulate the appearance of a temple, as a symbol of sanctity or institutional power, the appearance of a comb (groom) as a tool to highlight femininity, but also the appearance of a cage, as a symbol of confinement .
In order to better stabilise the constructions, we proposed that the bases be used as open containers where a visible combination of building materials (sand, gravel, concrete fragments) is placed, as a reference to the more traditional Greek narrative about the firm foundations of the marriage.
The rigour of the installation is deconstructed through gaps in the columns, which have an H-section with a conical development, but also the placement of mirrors at different heights and random periodicity in the columns. These elements intensify the visual interaction and enhance the transverse visual flight to the other side of the catwalk.
Finally, on the central pillar we placed an inverted pillar that extends over the temple by creating a hole in the "gable", as a piercing element and a reference to macho sexuality and the masculine aspect of traditional marriage.